New directions for Socialwrks and I
Finally I have a chance to make a big announcement on a new direction I’ve been working on for some time. Towards the end of last year, after about 6 years of running Socialwrks and helping organisations get to grips with social business and new social technologies as an independent consultant, I thought it was time to re-evaluate and explore my future direction.
I wrote a little about my background here, here and here if interested. Things have come a long way since my early days with Socialwrks and the market is now at the cusp of great things so it felt right to reconsider my options in the context of this. New vendors, consultancies and organisations of all kinds (most importantly new organisations like those I have been helping) are now firmly on board with social business as I have written about here. I have often switched “sides” in my career because I believe it builds a diversity of experience. I have worked for agencies, clients, technology vendors and finally for myself and so all of these options were again on the table.
I was not fixed on the idea of joining a technology vendor although perhaps there was a slight leaning – hence my deeper level investigation here :) Whatever the reasons for choosing one direction over another, the important thing for me was to explore the organisation’s purpose, its culture, positioning in the marketplace, its future prospects and make sure there was a match with my abilities, aspirations and their needs (this included continuing in my current guise). Without mentioning all the organisations I spoke to and investigated in my explorations, I have found what I believe is a superb match – Yammer. I also believe after all my homework, that they are the best option. I feel extremely fortunate to announce that [highlight_blue]I will be joining Yammer imminently – they are on fire and have reignited my passion (if that was possible :)[/highlight_blue] I’ll fill a role in their European operation helping make customers successful at social business – what I feel I was born to do :) This blog and my newsletter will continue but at this stage I’m not sure how – please stick around for even more insights (as permissible). Thanks for your time reading this and please contact me if you want any further information, including help with Yammer :)