Disrupting the value chain with social
Adding an idea I had which was a result of the way I worked with the participants of some business value workshops I did recently with customers. The diagram is fairly self explanatory but to elaborate briefly: (more…)
Roundup of the best social business research and analysis 2012
I carried out this exercise at the end of 2011 and it seemed to go down fairly well so here is the list for 2012 (I tracked all the new research that I saw being published throughout the year). Beside this I learn loads in the process – I hope you do too :) I indicate clearly where it is free or paid for and where you can access the reports. One final note is that I have covered off in a little detail some of the better pieces but ultimately there is no real order of priority nor timing between any of the pieces. (more…)
Thoughts on thought leadership
Prompted by some recent work on thought leadership and some really interesting articles on content marketing, I came up with this model – would love feedback in a comment. The articles: The 2013 Social Business Marketing Manifesto and Three Social Business Mega-trends for Brand Marketers in 2013
My latest post on mycustomer.com
Customer co-creation in 2012: How are social technologies supporting Open Innovation?
Open Innovation efforts have been taken up a notch in 2012, with new social technologies making easier than ever to collaborate with customers and partners for greater business success
Thinking outside the inbox
Love this cheeky dig at email, how distracting it is and ultimately how we need to move beyond mail :)
Social Business Systems: Beyond Engagement
The transformation in IT systems has not been better plotted than by Geoffrey Moore – check out this really amazing video series. He talks of the transformation from systems of record to systems of engagement. I absolutely agree (although not everybody does) that we are transforming in this way and at an advanced rate. Where one system has dominated how we get work done, in a very short space of time entirely new systems have been created and led by consumer use of social technology – so called consumerisation of IT. (more…)
Viral enterprise social network adoption still needs a strategy
So after a far longer delay in posting here than I intended and almost two months into my new position at Yammer, here is a post gleaned from my experiences in the time. (more…)