The financial services industry and other big social business challenges

I recently carried out a piece of preparatory work on the financial services industry, in particular the Insurance sector and its use of social media. I thought it would be worth writing a blog post to share some findings. Hopefully this is of use to anyone in the same industry/sector. And while the emphasis is on the financial services and heavily regulated industries, I highlight some challenges that could be faced by any organisation so learning could be more broadly applied. A key premise could be “if you can make it here, you can make it anywhere” :) Please share your thoughts in a comment and also any articles or research that you believe do a great job of covering the industry/sector or topics. (more…)