Customer co-creation in 2012: How are social technologies supporting Open Innovation?
Open Innovation efforts have been taken up a notch in 2012, with new social technologies making easier than ever to collaborate with customers and partners for greater business success
I’m constantly being asked what tool is available to support a social business initiative or am talking to an organisation about how they are currently doing the job and inevitably the question of the right technology platform comes up. These days there are so many platforms that the choice is difficult (there are also many best-in-breed point solutions to confuse the matter). As mentioned in the post about the different technologies, I am very interested in helping organisations understand the possibilities but first I think its important to understand the context, i.e. the job-to-be-done. (more…)
I’ve been plotting a piece of work similar to what I did in terms of reviewing, evaluating and selecting from a list of idea management systems (see report at bottom of page) for some time now. This latest exercise if I get to it, would focus on the major social business platforms. I’m not sure what shape the ultimate work and report would take but to start me off I thought a list of the best reviews, articles and reports I could find would be good. Hopefully you find it of use and if I missed any I’d appreciate any pointers. I will be updating this post as I find more and will add yours. This post does not provide a review of each platform, just the list of others that have done a decent job in this regard. (more…)
Last week I had the pleasure of chatting to some of the guys at IGLOO Software after we connected via Twitter and they hosted a webinar for me to take a closer look at their company, products, customers, etc. I’m going to be doing much more of this typ of review in future since this has always been a prime objective of socialWRKS as the name might suggest. Take a look after the jump as I cover some of the key focus areas of the company and its products (screenshots scattered throughout) and you’ll discover as I did that they are doing some pretty impressive things in the social business space. (more…)
A current area of focus for The Work Foundation is how the UK develops a strategy for open innovation. They are building a new employer-led research programme to examine the effectiveness of innovation ecosystems within organisations. One key question which forms the basis of this new research is what strategies organisations need to adopt to successfully manage people in an open innovation era and from this, whether social technologies help, or hinder? There are other questions but I will be focusing especially on the latter part of this question (related to social technologies) and use this blog post, leading up to a related workshop that I’m attending, to gather my thoughts and some references and ideally get some feedback from you dear reader :) (more…)
This is again one of those blog posts done for personal reasons, to collect my thoughts and to reaffirm my inspiration but hopefully it resonates with readers. This post has been rumbling around in my head for some time but I was prompted to finally get it out there by a similar post from Susan Scrupski that she wrote last year on the back of the Salesforce.com Dreamforce 11 Conference (I only just found it by chance). Unlike Susan I have not had a crisis of faith but I did want, as mentioned in my opening line, to reaffirm my faith and somehow go back to my roots and discover what inspired me to start on my current path as a proponent for the benefits of social business. Please chime in if you feel inspired to, or otherwise. (more…)
